Instagram Chatbot, a messaging tool in Instagram, is very effective in engaging with customers immediately through automated responses, not to mention helping the business to save time in operations. To reach out to younger generations, McDonald’s Hong Kong continued to utilise Instagram – the top social media platform used by the youth and young adults – as their primary marketing communication channel. Following the success of earlier Instagram Chatbot campaigns, McDonald’s Hong Kong released an unprecedented Instagram Chatbot campaign in collaboration with Green Monday to redefine the O2O2O (online-to-offline-to-online experience). The fast-food giant is no lagger on utilising marketing tools to take its business up a notch. Working closely with DDB Group Hong Kong and PRIZM, McDonald’s Hong Kong bands together both agencies that are experts in their respective fields to reinvent the launch strategy and creatives. Leveraging the power of Instagram, McDonald’s Hong Kong has introduced a whole new customer experience by seamlessly combining digital interactivity with offline sales.

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